SCAD NORTH WEST
LOGO DESIGN - WAYFINDING - INFORMATION DESIGN
A wayfinding and enviromental design system composed of a logo, visual identity, map, signage, and kiosks. The objective of this project is to create a system for SCAD students and visitors to navigate direction from Poetter Hall, where the school tours begin to SCAD's "North West" district, a collection of four high traffic SCAD buildings.
![](https://freight.cargo.site/t/original/i/fff99d62e40e0832714cc50639027cc2ef5cb0f6b97728734bda5ec43aa6bc6a/SCADNW-map2x-100.jpg)
![](https://freight.cargo.site/t/original/i/9f39a9954ee497ac407ee85b1dc35db2dca0e9b1420d761dcfa1f466f527737f/Screen-Shot-2023-05-31-at-1.52.47-AM.png)
![](https://freight.cargo.site/t/original/i/70e68777b7b01f08a308694daa4cbeb8410dd2badf561f464287b320fd12416c/Screen-Shot-2023-05-31-at-8.16.25-AM.png)
![](https://freight.cargo.site/t/original/i/bd17fed17a4a05b5da4e532b0c2a75683821bc6b8a70f198b3964cc80e5d71c0/banner-01.png)
![](https://freight.cargo.site/t/original/i/bceb5f121045253990a08d5547379c5216aa5895bf2ca2ff1c43201264be9d07/banner-02.png)
![](https://freight.cargo.site/t/original/i/fdac1d5d8adb33f8d9292c3bebbcdce4d2e12b6f93cd1095eea634793a4f4516/IMG_1981.jpg)
![](https://freight.cargo.site/t/original/i/95fdf1f850e5aca7a1145bc403996f8b235ca85fdc530b6f3d5bca3f9b729b95/kiosk-2.jpg)
![](https://freight.cargo.site/t/original/i/0d124e62b8b0ca8d46aa181d63096a1675ec99cda38e51346c5bfb57aa3548c9/IMG_2005-2.jpg)
![](https://freight.cargo.site/t/original/i/75033c55689fb0c562e869b8c7bcd9f60a411e18ed762713fe9403e0aa74ff46/Asset-172x.png)